Holdings: How to write a successful marketing plan.
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How to write a successful marketing plan: a disciplined and comprehensive approach Roman G. Hiebing, Scott W. Cooper In this edition the marketing background section has been expanded and revised, and there are new chapters on subjects such as executing the plan, and market research and testing, that offer detailed insight into the planning process.
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach: Roman G., Jr. Hiebing, Scott W. Cooper: 9780844232027: Books - Amazon.ca.
Book description: This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan.
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How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and.
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